Privacy Policy

Introduction

Gators & Ghosts ("we," "our," or "us") is a locally owned tour agency operating the website gatorsandghosts.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

By using our website, you consent to the data practices described in this policy.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Book a tour through our website (name, email, phone number, booking details, payment information)
• Fill out our contact form or private tour inquiry forms
• Subscribe to our email newsletter
• Use our live chat
• Communicate with us via phone, text, email, or in person

Information Collected Automatically

When you access our website, we may automatically collect:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on pages
• Referring website or source
• Device type (mobile, desktop, tablet)

How We Use Your Information

We use the information we collect to:

• Process and confirm your tour bookings
• Respond to your inquiries and provide customer support
• Send booking confirmations, reminders (email and SMS), and important updates about your tours
• Send promotional communications (only if you have opted in)
• Improve our website and services
• Analyze website traffic and usage patterns
• Show you relevant advertising on other websites (see Advertising & Remarketing below)
• Comply with legal obligations

Information Sharing

Tour Operators & Partners

When you book a tour, we share necessary booking information (name, contact details, party size, tour date) with the tour operator to fulfill your reservation. This information may also be shared with tour guides and drivers as needed. Each operator may maintain their own additional terms and conditions.

Service Providers

We use trusted third-party services to operate our business:

• Rezdy — Booking platform that processes reservations
• Stripe (via Rezdy) — Payment processing (PCI-compliant; we do not store your full card number)
• Google Analytics (GA4) — Website traffic analysis
• Google Ads — Conversion tracking and remarketing (see Advertising & Remarketing below)
• Listmonk — Email newsletter and automated tour reminders
• Chatra — Live chat on our website (collects name, email, and chat history)
• Twilio — SMS notifications and reminders
• Resend — Transactional email delivery (contact form submissions)
• Vercel — Website hosting
• Front — Customer communications platform (where we manage email, SMS, and chat conversations)

Legal Requirements

We may disclose your information if required by law, court order, or government request.

Advertising & Remarketing

We use Google Ads to show relevant advertisements to people who have visited our website. This means that after visiting gatorsandghosts.com, you may see our ads on other websites across the Google Display Network.

Google uses cookies to serve ads based on your prior visits. You can opt out of personalized advertising by visiting Google's Ad Settings (adssettings.google.com) or the Network Advertising Initiative opt-out page (optout.networkadvertising.org).

SMS Communications

If you provide your phone number when booking a tour, we may send you text messages related to your booking, including confirmations, reminders, and updates. Message frequency varies. Message and data rates may apply. You can opt out of SMS at any time by replying STOP.

Cookies & Tracking

Our website uses cookies and similar tracking technologies.

• Essential Cookies — Required for the website to function properly
• Analytics Cookies — Help us understand how visitors use our website (Google Analytics)
• Advertising Cookies — Used for remarketing and conversion tracking (Google Ads)
• Booking Cookies — Remember your selections during the booking process (Rezdy)
• Chat Cookies — Enable the live chat widget (Chatra)

You can control cookies through your browser settings or our cookie settings tool. Disabling cookies may affect website functionality.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. Our website uses HTTPS encryption for all data transmission. Payment processing is handled by PCI-compliant providers.

While we strive to protect your personal information, no method of transmission over the Internet is 100% secure.

Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of remarketing and personalized advertising
• Object to processing of your personal information

To exercise these rights, please contact us using the information below.

Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected information from your child, please contact us immediately.

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act, including the right to know what personal information we collect, delete your personal information, and opt out of the sale of your personal information.

We do not sell personal information. Data shared with Google Ads for remarketing purposes is used solely for advertising our services to prior visitors and is not sold to third parties.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page.